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Glossar

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Glossar

A


  • A/B Testing (Split Test)
  • Advantage+ Kampagnen
  • Anzeigenfrequenz (Frequency)
  • Attribution / Attributionsmodell

    • C


  • CPM (Cost per Mille)
  • Click-Through-Rate (CTR)
  • Conversion
  • Cookies
  • Crawler
  • Cross Network Traffic
  • Custom Audience

    • D


  • Datalayer

    • E


  • E-E-A-T (Experience, Expertise, Authoritativeness, Trust)

    • G


  • GA4 Mess-ID
  • Generative Engine Optimization (GEO) / KI-SEO
  • Google Tag Manager (GTM)

    • I


  • Impressionen

    • K


  • Keywords

    • L


  • Long-Tail Keyword
  • Lookalike Audience
  • llms.txt

    • M


  • Marketing Funnel
  • Meta Conversions API (CAPI)
  • Meta-Pixel

    • Q


  • Query Fan Out

    • R


  • ROAS (Return on Ad Spend)
  • Reichweite
  • Retargeting
  • Retrieval Augmented Generation (RAG)
  • Robots-Meta-Tag
  • Robots.txt

    • S


  • Search Engine Result Page (SERP)
  • Sekundäre Conversions
  • Server Side Tracking
  • Short-Head Keyword
  • Sitemap
  • Suchintention
  • Suchmaschinenoptimierung (SEO)

    • T


  • Tags
  • Third Party Cookies
  • TikTok Business Konto
  • TikTok Pixel
  • Tracking
  • Tracking Pixel
  • Traffic

    • U


  • UTM-Parameter

    • V


  • Virales Marketing

    • L


  • Long-Tail Keyword
  • Lookalike Audience
  • llms.txt